This season, Chamilia, a Swarovski company, announced that it will release eight new heart charms, three new gift sets, five new charms inspired by the theme “The Game of Love,” five new charms inspired by the theme “It’s Written in the Stars,” and the new “Treasure” series. The brand also will launch a signature hummingbird charm, in honor of its new logo.
“Valentine’s Day is a very important time of the year for jewelry in consumers’ lives. It’s an item most women would like to receive—particularly the personalized jewelry with sentimental value that our brand creates,” said Chamilia Vice President, Global Merchandising and Marketing Catherine Ottaviano. “We need to continue to surprise them with new exclusively designed, highly detailed items to adore that mean something in their lives.”
Chamilia will launch eight new heart-shaped charms for the season, including:
Cupid’s Arrow Locket—This heart-shaped locket with arrow opens to reveal the message “I’m Yours.” The sterling silver charm features 14 karat rose gold electroplating, and a Swarovski Pure Brilliance Zirconia bezel set in a star pattern on both sides (MSRP $65).
Heart Strings—This oval-shaped sterling silver charm features alternating hearts in Coral and Blush Enamel. The word “Forever” is written in black enamel on one side (MSRP $40).
Crown Jewels—This regal open-dimensional heart-shaped charm features a loose Swarovski Crystal enclosed within (MSRP $55).
Hearts Ablaze—This sterling silver heart charm features Light Amethyst Swarovski Crystals and 14 karat gold electroplating (MSRP $50).
Faceted Heart—This sterling silver heart charm features Light Siam, Amethyst, and Fuchsia Swarovski Crystals in a multi-faceted setting (MSRP $45).
Pinstripes—This colorful heart charm is crafted in sterling silver with Vintage Rose and Rose Gold Swarovski Crystals. Filigree detailing connects the front and back (MSRP $55).
Crystal Heart—This 8mm heart-shaped Amethyst Swarovski Crystal is fully enclosed in a faceted setting, with a millegrain edge (MSRP $60).
Heart of Gold—This beautiful heart-shaped charm has pavé Swarovski Crystals and 14 karat rose gold electroplating ribbon detail on both sides (MSRP $65).
Chamilia is launching a collection of charms this season that celebrate the theme “Game of Love.” Items in this collection include:
Ace of Hearts—This sterling silver charm with red and black enamel detailing is crafted to look exactly like a classic playing card. The center heart on the charm features intricate pierced detailing (MSRP $40).
Love 3X—This charm features the word “love” three times on the front. The back reveals a heart and Chamilia’s signature hummingbird in black enamel. The bale is accented with Light Siam Swarovski Crystals (MSRP $45).
Neon Love—The diamond-shaped design of this charm is highlighted with an oxidized finish and showcases the word “love” on both sides. Beaded details accent the outer rim of the charm (MSRP $35).
Roll the Dice—Feeling lucky? This charm features a silver pair of dice detailed with red enamel (MSRP $50).
XO Wheel—A circle of hugs and kisses, this sterling silver charm with oxidized finish features millegrain detail around the edges (MSRP $30).
Chamilia also is launching a collection of charms this season that celebrate the theme “Written in the Stars.” Items in this collection include:
Follow Your Heart—This charm is detailed with Crystal Metallic Sunshine Swarovski Crystal, yellow enamel, and an electroplate heart of gold in the center (MSRP $45).
My Star—This sterling silver charm stylized in a classic representation of a star is embellished with Crystal Moonlight and Montana Swarovski Crystals (MSRP $55).
Crescent Moon—This half moon in sterling silver has a detailed filigree design and light oxidized finish (MSRP $30).
Stargazing—This sterling silver star has a detailed filigree design and light oxidized finish (MSRP $30).
My Universe—This two-part sterling silver charm is out of this world. The planet design shows a ring on its front. Its back reveals stars made from Crystal Moonlight Swarovski Crystals. The two pieces in this charm slide apart to reveal the words “You are my Universe” in black enamel (MSRP $55).
The Chamilia Treasure Series is intricately designed to unveil multiple “treasures.” The three new charms in this series for Valentine’s Day 2016 include:
Facets of Love Premium Gift Set—This set is offered in a custom Valentine’s Day box and includes the Garden Treasure charm, Celestial Star charm, and a heart-shaped charm with an 8mm heart-shaped Amethyst Swarovski Crystal, on a Pavé Heart Snap Bracelet (MSRP $179).
Chamilia will launch two additional gifts sets for the season, including:
Symmetry Gift Set—This set features a necklace and matching earrings with Swarovski Pure Brilliance Zirconia in an invisible setting, allowing the stones to “dance” with movement. The set comes in a beautiful Chamilia gift box (MSRP $150).
Once Upon a Time Gift Set—This three-charm gift set features a hanging heart-shaped charm with “Once Upon a Time” written in black enamel on one side and a playful flower pattern in Crystal Moonlight Swarovski Crystals on the reverse, as well as on the bale. The two sterling silver accent charms with Lavish Fuchsia Swarovski Crystals are a beautiful complement. This gift set is sold in a Chamilia gift box ($89).
Of note, the brand also is launching the Chamilia Signature Hummingbird charm this season, in celebration of its new logo. The charm is crafted in sterling silver and has Aquamarine Swarovski Crystal at the eyes (MSRP $35).
There are more than 400 exclusive charms available from the Chamilia brand. The line is made from sterling silver or 14 karat gold and features genuine Swarovski Crystals, Swarovski Zirconia, or Italian Murano Glass. The brand follows strict Swarovski Group guidelines for quality and aesthetic standards. The Chamilia Valentine’s Day 2016 collections will be available starting January 15, 2016, and will be sold at the brand’s more than 2,000 retail partners worldwide and on the Chamilia website. For more information about the Chamilia brand, please go to www.chamilia.com.
About Chamilia
Based in Cranston, RI, Chamilia is an American company that was established in 2002. Since its purchase in 2013, it has been a member of the Swarovski Group, a world leader in quality and innovation. Each of the more than 400 exclusive charms available from the brand are made from .925 sterling silver or 14 karat gold and feature genuine Swarovski Crystals or Zirconia, or Italian Murano Glass. The brand follows strict Swarovski Group guidelines for quality and aesthetic excellence. For more information, please go to www.chamilia.com
About Swarovski
Swarovski delivers a diverse product portfolio of unmatched quality, craftsmanship and creativity. Founded in 1895 in Austria, Swarovski Crystal Business designs, manufactures and markets crystals, natural and created gemstones, finished products such as jewelry, accessories and lighting. The company’s film division, Swarovski Entertainment, produces artistically accomplished feature films with global box-office appeal. The Swarovski Foundation was set up to honor the philanthropic spirit of the company by supporting creativity and culture, promoting wellbeing and conserving natural resources. Now run by the fifth generation of family members, Swarovski Crystal Business has a global reach, with over 2,350 stores in about 170 countries and more than 25,000 employees, www.swarovskigroup.com.
View more news about charms on the Fashion Blog. Charms are a fun way to dress up bracelets, necklaces, fashion accessories, zipper pulls, etc.
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